Monday, January 3, 2011

Oprah Kicks off OWN with a fresh new look at TV

Happy New Year All...

Well Looks Like Oprah has done her thing so far with her new OWN Chanel (Oprah Winfrey Network)

I missed the actual Premire however it replayed all weekend I instantly fell in love with "Master class" It showcases walks of many lives Artist,News Anchors,music Icons, legends, Kind of like an intimate account of their lives up into the point where we know them as house hold names. Diane Sawyer was at most inspiring and a personal favorite of mine. I find it very refreshing to have such a network as an option to live the Best life ever. I will Miss Oprah on the air however this seems to very well fitting for her and as a fan I support this Network. OWN premired on Saturday January 1, 2011 to 1.16 million viewers alone.

The fact that the ratings below are “coverage” ratings bears explaining.

Most of the ratings on our site are “national” ratings, where a ratings point equals 1% of all US TV viewers in that particular group. “Coverage” ratings, which are not infrequently used in cable network PR measure the % of that cable networks reachable subscribers, so a single coverage ratings point equals 1% of the TV viewers who receive that particular cable network.

Also, to put the 1.16 million in primetime average somewhat into perspective, during Christmas week, 17 cable networks averaged more than that for the entire week.

via press release:

Fast Nationals for OWN: Oprah Winfrey Network (Preliminary Numbers)

All Ratings Are Coverage Ratings

Full weekend numbers for the entire launch weekend will be available on Tuesday.

Saturday, January 1 Prime Premieres

•#3 ad-supported cable network with W25-54 at 8 p.m. and 9 p.m., behind only ESPN and USA Network.
•Prime 8-11 p.m. average was a .93 W25-54 (#4), 1.0 Million P2+, 1.1HH rating.
•Premiere episode of “Season 25: Oprah Behind the Scenes” (Sat, Jan 1, 8-9 p.m. ET/PT) delivered a 1.1 W25-54 (#3 in time period), 1,160 P2+ and 1.24HH rating.
•“Season 25: Oprah Behind the Scenes” episode 102 (Sat, Jan 1 9-10 p.m. ET/PT) garnered a 1.1 W25-54 (#3 in time period), 1,196 P2+, 1.27HH rating.
*10 p.m. was the third airing of “Oprah’s Guide to OWN.”

Sunday, January 2 Prime

•“Ask Oprah’s All Stars” (Sun, Jan 2 8-10 p.m. ET/PT) premiere episode was #9 with W25-54, garnering a .79 W25-54, 968P2+, 1.02HH rating.
•“Master Class” (Sun, Jan 2 10-11 p.m. ET/PT) earned a .45 W25-54 (#21), 602P2+ and a .64HH rating.
•#14 overall in Prime, earning a .64 W25-54, 822 P2+, .86HH rating.
Source: Nielsen Media Research

*P2+ (000s)

OWN is currently available in approximately 67% of homes in the United States and 80% of cable homes

Oprah can't Heal America but now there is atleast an option for us to do better for ourselves

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